Tony’s Chocolonely: Wie sich eine Fairtrade-Marke mit Schokoladen-Großkonzernen anlegt
Tony’s ChocolonelyMit einer Werbekampagne und lilafarbener Schokoladenverpackung hat sich Tony’s Chocolonely juristischen Ärger eingehandelt. Worum es geht und was die Niederländer wollen.
Tony’s Chocolonelys sorgt mit provokanten Werbesprüchen und Aktionen für Aufmerksamkeit.
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