PR-Aktionen: Im Wasser und in der Luft – die spektakulären Werbestunts der Autoindustrie
PR-AktionenVon Mercedes-Benz bis Tesla: Die Autoindustrie bewirbt ihre Produkte mit immer größerem Aufwand – und das gerade in Krisenzeiten. Manchmal wird dabei auch gelogen.
Das volle Showprogramm: Tesla präsentiert im texanischen Waco den Roadster mit Kaltgas-Triebwerken. Der Sportwagen werde 2028 in die Produktion gehen, sagte Tesla-Chef Elon Musk.
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