Nach „Preisoffensive“ bei Lidl und Aldi: Kleine Preise, große Enttäuschung?
Nach „Preisoffensive“ bei Lidl und AldiLidl hat den Anfang gemacht, andere Händler folgten: Mehrere hundert Produkte, so die Ankündigungen im Mai, wurden reduziert. Andere wurden dafür still und leise teurer. Eine Bilanz.
Ist die gespielte Freude auf diesem Werbebild von Lidl berechtigt? Experten haben nach der „Preisoffensive“ nachgerechnet.
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