10 Tricks der Händler: So werden Kunden beim Lebensmitteleinkauf beeinflusst
10 Tricks der HändlerPreis, Platzierung, Licht, Gerüche: Der Lebensmittelhandel baut seine Geschäfte bewusst so auf, dass Kunden mehr kaufen, als sie brauchen. So rollen beispielsweise leere Einkaufswagen schlechter als volle.
Im Handel wird nichts dem Zufall überlassen und die Kundinnen und Kunden werden gelenkt.
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