Black Forest-Wasser und Dubai-Schokolade: Von Hype zu Hype – wie der Handel Influencer-Trends nachjagt
Black Forest-Wasser und Dubai-SchokoladeNoch nie was von Black Forest Mineralwasser gehört? Könnte daran liegen, dass es oft ausverkauft ist – weil es seit Monaten Trend auf Sozialen Medien ist. Wie das kommt und wie Händler reagieren.
Black Forest-Wasser ist in aller Munde, könnte man meinen. Wie vor einigen Monaten Dubai-Schokolade wird das Mineralwasser von Influencern gelobt und ist deshalb so gefragt.
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