Leeroy Matata: SWR gewinnt Youtube-Star für neue Reihe
Leeroy MatataDer SWR will sich unter Intendant Kai Gniffke modernisieren. Neue digitale Angebote sind Teil dieser Strategie. Der Youtuber Leeroy Matata gehört jetzt auch zum Team.
Der SWR arbeitet jetzt mit Youtube-Star Leeroy Matata zusammen. ⇥
Foto: Gerald Matzka/dpa-Zentralbild/dpa
59 Jahre alt ist der gebürtige Frankfurter Kai Gniffke. ⇥
Foto: Marijan Murat/dpa
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