E-Paper

SWP+SWP+Schönheitswahn „Looksmaxxing“
Wer schön sein will, muss Knochen brechen

Looksmaxxing verspricht jungen Männern Erfolg und Anerkennung – und führt sie dabei bis zu Steroiden, Operationen und gefährlichen Selbstversuchen.
Von
Paloma Schneider
Berlin
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'Toxic beauty': Rise of 'looksmaxxing' influencers : This illustration photo shows a video of male TikTok influencer hammering his cheekbone, playing on a smartphone in a bathroom next to a bottle of hydrogen peroxide and a hammer in Los Angeles, April 11, 2025. Hankering for a perfectly angular jaw, a male TikTok influencer hits his cheekbones with a hammer -- part of the popular online ?looksmaxxing? trend that promotes unproven and often dangerous techniques to boost sexual appeal. Looksmaxxing influencers -- part of an online ecosystem dubbed the "manosphere" -- have surged in popularity across social media, capitalizing on the insecurities of young men eager to boost their physical attractiveness to women. (Photo by Chris DELMAS / AFP)

Körperscham führt zu einem eskalierenden Schönheitswahn aus der Manosphere.

Chris Delmas/AFP