Soziale Medien: Medienwissenschaftler Bernhard Pörksen sieht Influencer als „geistige Türöffner“
Soziale MedienDer Medienwissenschaftler Bernhard Pörksen beargwöhnt Internet-Stars, die sich vor den Karren der Marken oder politischer Gruppen spannen lassen. Er sieht aber auch Chancen.
Bernhard Pörksen sieht neben einigen sehr erfolgreichen Influencern vor allem ein zunehmendes „Marketing-Proletariat“.
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