Minus von 1,4 Millionen Euro: Warum Reutlingen beim Stadtmarketing nicht sparen will
Minus von 1,4 Millionen EuroDie Stadtmarketing und Tourismus Reutlingen GmbH (StaRT) erwirtschaftete 2025 ein Minus von 1,4 Millionen Euro. Angesichts der finanziellen Lage der Stadt keine niedrige Summe – und doch ein Fehlbetrag, auf den man nicht verzichten kann?
Für die Kampagne „Reutlingen kannst du nicht mögen. Nur lieben“ hat das Stadtmarketing mit Geschäftsführerin Anna Bierig mehrere Auszeichnungen erhalten. Der Slogan hat Reutlingen als Stadt bekannter gemacht.
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