Frühlingsfest in Cannstatt: „Wir registrieren eine Angst, etwas zu verpassen“ – warum wir Volksfeste lieben
Frühlingsfest in CannstattInterviewWarum sind Volksfeste so beliebt, trotz der hohen Preise? Konsumforscherin Anja Achziger über Gemeinschaftserfahrungen und Formen, sich selbst zu belohnen.
Auf dem Frühlingsfest ist die Stimmung gut – trotz der Preise. Anja Achziger weiß, wo die Schmerzgrenze von Konsumentinnen und Konsumenten liegt.
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