Neue Kampagne für Baden-Württemberg: The Länd statt s’Ländle? Warum Häme komplett fehl am Platze ist
Neue Kampagne für Baden-WürttembergViel Wirbel um „The Länd“: Die neue Imagekampagne steht massiv in der Kritik. Zu Unrecht: Sie hat eine Chance verdient. Häme löst das riesige Fachkräfteproblem nicht. Ein Kommentar.
Der neue Baden-Württemberg-Slogan prangt auch auf dem bunt beleuchtetes Riesenrad auf dem Stuttgarter Schlossplatz.
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